We've already had an eight-year tutorial on community organizing tactics coming out of the White House. We shouldn't expect the use of such successful tactics to be confined to left wing politics especially given that we have all the ingredients for a vicious presidential campaign in the coming months.
To help readers identify, understand, and appreciate the rules as well as respond to their power to influence American voters, here they are as written with supporting information is in brackets:
1. Power is not only what you have, it's what the enemy thinks you have. [Power is derived from two main sources - money and people.]
2. Never go outside the expertise of your people. [It results in confusion, fear and retreat. Feeling secure adds to the backbone of anyone.]
3. Whenever possible, go outside the expertise of the enemy. [Look for ways to increase insecurity, anxiety and uncertainty.]
4. Make the enemy lie up to its own book of rules. [You can kill them with this because nobody can possibly obey all of their own rules.]
5. Ridicule is man's most potent weapon. [There is no defense. It's irrational. It's infuriating.]
6. A good tactic is one your people enjoy.
7. A tactic that drags on too long become a drag. [Don't become old news. Even radical activists get bored.]
8. Keep the pressure on. Never let up. [Attack, attack, attack from all sides, never giving the reeling organization a chance to rest, recover, regroup or re-strategize.]
9. The threat is usually more terrifying than the thing itself. [Imagination and ego can dream up many more consequences than any activist.]
10. If you push a negative hard enough, it will push through and become a positive. [Violence from the other side can become a positive because the public sympathizes with the underdog.]
11. The price of a successful attack is a constructive alternative. [Never let the enemy score points because you're caught without a solution to the problem. If you're not part of the solution, you're part of the problem.]
12. Pick the target, freeze it, personalize it, and polarize it. [Cut off the support network and isolate the target from sympathy. Go after people, not institutions, people hurt faster than institutions.]
I trust readers will benefit from this information as we face what may well be the most significant national election in our time.