|Shepherd on the radio in 1970|
I find Shepherd's personal path in the American experience a most interesting one. Although he surely had the talent to become a well-known national treasure, radio did not provide him coast-to-coast exposure available with the new medium of television. He was fiercely independent, a maverick, and one not to take life too seriously. I can imagine he was a threat to the ego of more than one radio executive. Furthermore, he was a "night owl" on radio, broadcasting to a dedicated but smaller audience, and in direct competition with televised local news and the likes of Johnny Carson and The Tonight Show. In fact, aWikipedia entry, not verified, notes that Shepherd was in line to take over The Tonight Show with Steve Allen's departure in 1957, but Jack Paar had the right of first refusal with the NBC network. Paar unexpectedly accepted, thus, denying Shepherd his big break on one of television's most popular shows. Finally, from my research, it seems Shepherd maligned his radio work when he moved into writing film for television in the '70s. Indeed, it apparently was a clean break - maybe the execs were happier without him - and he did go on to success with films, including The Phantom of the Open Hearth, The Great American Fourth of July and Other Disasters, and Ollie Hopnoodle's Haven of Bliss. Still, I think the fates denied him the opportunity to become a big television star in the 1950's and much better well-known in his lifetime.